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LOGO AND BRANDING:
Triad Yoga:
Brochure, Post Card, Offer Card, and Business Card
LISTEN:
Establish and design a schedule brochure, post card, one-time offer card, and business card to enlighten new prospective clientele and draw them to the yoga and Pilates studio, while educating about class participation.
PLAN:
Marketing direction, graphic design, and media printing services were provided to create tranquil and energizing pieces that reinforce the yin & yang harmony of growth, renewal, and health.
DESIGN:
A peaceful, modern and simplistic design approach was applied alongside bold images of nature, wellness, and health. Bold, sweeping images paired with sleek, large formatted text gives a sense of serenity to the design. Issues addressed within the collection included ensuring enough white space to give an overall sense of tranquility, maintaining relative proportion between text and objects, and achieving balance with unity within the images used.
The brochure was designed using a standard finished size of 7”W x 5”H with 4 over 4 CMYK process color on 100 pound recycled matte paper stock to keep costs down while giving a sense of superior quality to the finished piece. The clean typesetting and sectioned copy make information easy to read, and includes a schedule to keep the reader abreast of class times.
The jumbo size 8.5”W x 5.5”H postcard was designed to make a statement in the mail, and capture the recipient’s attention. The Orange County graphic design team used the bright shades of green taken from the corporate identity palette, paired with strong text formatting encouraged the recipient to participate in the offer that was highlighted. On the back, warm tones of beige coupled with kindhearted quotes left a lasting and welcoming impression.
The one-time 3.5”W x 2”H offer card was given out as a business card at local events. The sleek, simplistic design encouraged recipients to try one-week’s worth of classes to gain renewed strength.
The sleek business card showcased the tranquil art form of yoga & Pilates.
PRODUCTION:
All pieces were created by the LA graphic design team and laid out using Adobe InDesign, while the stock was photography cleaned up using Adobe Photoshop. Large photographic images with sufficient white space for the brochure were used with minimal text. The use of color, space, and unique typography were used for the remaining pieces.
All design pieces were analyzed with a pre-flight check through InDesign and packaged ensuring CMYK color was used and all images were at 300dpi resolution. The final files were exported as press quality PDF’s with the printer’s marks included, (bleed, crop, registration), color bars and page information. All 3 cards were printed on thick matte cover stock.
CONCEPT:
Layout: The collection of 4 design pieces welcomes with a fresh perspective on the studio and exercise, and encourages growth by adding yoga and Pilates to a normal workout.
Color: Green tones reinforce growth, health, and renewal while white symbolizes purity. Grey tones compliment both giving a good balance to the yin & yang.
Other: Soy based vegetable inks were used on FSC recycled textured paper.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Imagery, page architecture, balance, proportion, unity, color, space, contrast, balance, hierarchy, typography, photo manipulation
Big Award Campaign:
Logo, Web Graphic, Newsletter / E-Newsletter, and Card
LISTEN:
To design and create a brand identity coupled with marketing collateral for a new employee incentive program. The program is expected to motivate, excite, and excel employees beyond their standard protocols. The company is a sales and marketing firm that places high value on its employees.
PLAN:
Extensive thought was focused on how to best portray the new program via visual design. The challenge lay in creating visual marketing communications that exhibit growth, innovation, and advancement. This issue was addressed by by the Los Angeles graphic design team in developing a branding solution, which was carried forward within the logo.
An initial launch of marketing communications followed, which included quarterly newsletters available both as digital or print design alongside their corresponding web graphics. Three “Quarter” versions of each piece were included in the sample collection submitted. A printed card and envelope were also designed with the purpose of giving recognition to awarded employees.
DESIGN:
The overall brand identity revolved around the infinite growth that is expected of employee performance during their life with the firm. The logo captured this essence by featuring a circular shape in motion combined with symbolic arrow elements.
The elements of circular shapes and patterns were carried forth throughout the entire collection. This not only reinforced the message behind the program, but also added the excitement and lightness necessary to motivate staff. Bright olive green and sky blue complimented the corporate navy blue tone of the company. Emphasis was placed on using the correct proportionate typesetting for all copy, allowing the reader to quickly glance through the documents in keeping their interest.
The newsletter was designed by the California graphic design team for both digital and in-house printing on a standard letter size of 8.5”W x 11”H and CMYK process color. The in-house version was duplicated in Microsoft Word, allowing any non-technical employee to open, view and print the document easily. The digital version was exported as a high quality jpeg for easy email sending.
The web graphic was designed by the California website design team as an announcement, alerting all staff of the upcoming award newsletter release. Each graphic corresponds to its’ own appropriate newsletter, using the same graphic elements for unity within the pieces. Each graphic was used for posting on the company’s intranet, therefore special care was given to ensure all text was in the proper hierarchy, bold, clear, and easy to read. Large splashes of color and images were used to draw attention to the announcement.
The card and envelope were designed as a shell and allowing personalization for each employee. The design carried the circular theme forward, with a emphasis on the program logo.
PRODUCTION:
The Big Award campaign required a unique set of designed pieces for both digital and print. Tracking the project, supervising staff, and delegating tasks were crucial to the ultimate successful delivery of the project. Having regular project meetings with the Orange County graphic design staff regarding art direction, staying in close contact with service providers to ensure correct project delivery, and updating the client on a regular basis with progress reports were all mandatory for the success of the campaign. Mockups of each individual design were emailed to the client during each stage of the design process for review and feedback. This feedback was incorporated on each delivery mockup and resubmitted to the clients for review. This process continued until all final designs were approved and the artwork could be delivered via electronic media or print. All correspondence was done through via a single point person, to ensure correct implementation of art direction, that time deadlines were met, and that the final printed products met a consistent high standard.
The logo was designed using Adobe Illustrator, in a PMS + black coloring, and exported in the standard EPS, TIFF, and JPEG formats. The e-newsletter and web graphic, card and envelope were all created initially in Adobe InDesign. The e-newsletter and web graphic were then exported as high resolution PDFs and brought into Adobe Photoshop to convert to a web-friendly format and saved as JPEGs. The e-newsletter JPEGs were then embedded in the body of an email for digital distribution to all staff.
The card and envelope were exported as high resolution PDFs and packaged for print. The files were submitted via FTP to the service bureau, where the two pieces were printed on matte coated stock. Special attention was given to ensure the blue colors on the piece match the corporate PMS swatch color as closely as possible.
CONCEPT:
Layout: The full collection revolved around the circular theme that represents “building infinite growth”.
Color: Olive green and sky blue were chosen to compliment the existing corporate color of navy blue, and add excitement to the piece.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft Word
Methods/Techniques used: Unity, variety, hierarchy, proportion, balance, scale, elements of shape, line, color, texture, and typography.
Walktober 3-Series Campaign:
Posters, E-Announcements, E-Newsletters, E-Forms, and Web Graphics
LISTEN:
To design and develop a brand identity that is unique to Walktober and joined with marketing collateral for a new employee program. The program was designed to encourage all staff to participate in an annual 1 month long walking event to improve their health, vitality, and piece of mind.
PLAN:
The challenge lay in designing a 3-piece collection that was interesting enough to capture the viewer’s attention, while motivating them to participate in the event. This was resolved by designing each collection as a spin-off of another, taking some of the unified graphic elements and carrying them over through each piece.
Since the marketing campaign was launched 5 weeks prior to the event date, posters with corresponding web graphics were designed. The posters were placed throughout the main traffic areas of office, while the web graphics were posted on the company intranet. The branding and marketing collection was a 3-part series, with each series being rotated until the event started.
Once the event had taken place, weekly emails containing the e-announcements, e-newsletters, and e-forms were emailed out, keeping the staff informed about the status of the event. All 3 collections designed from the Orange County graphic design team were used, imparting freshness and variety to the announcements.
DESIGN:
The event took place in October, when the air is crisp and the trees are covered with an array of colorful leaves. Using this as the backdrop, all pieces were designed with colorful hues of gold, burnt orange, deep red, and golden brown. Bold images of forested trees, walking trails, and people enjoying their hike were used in two of the collections, while the third made a play on the curved shape simulating the motion of running.
The posters were designed to capture the viewer’s attention with a single glance, and pull them in to read more about the event. Designed using Adobe InDesign and Photoshop, with a standard size of 24”W x 36”H, and printed digitally on #100 gloss text stock, made this a cost effective way to advertise internally.
The los angeles website design company Urban Geko designed the web graphics that were used to announce the latest release of information regarding the event online. The viewer could then click on the graphic to receive detailed information regarding each release. Special care was given to ensure all graphics were bold, clear, and easy to read, while large splashes of color and images were also used to draw attention to the announcement.
The digital e-announcements, e-newsletters, and e-forms were all based on the 3-series design.
PRODUCTION:
As the Walktober marketing campaign was rather large, tracking the project and supervising while delegating tasks was crucial to the final successful delivery of the campaign. This was accomplished through having regular project meetings with the California graphic design staff to go over the design direction and project details, and daily updates via email and phone calls with the client to give them progress reports. Emailed mockups of all the design stages were sent to the client for review and feedback. The feedback given was incorporated in the next set of design mockups and resubmitted for the client’s review. This process went back and forth until the client had approved all final designs and the artwork could be prepped for press. All correspondence was done through a single point of contact, to ensure the correct implementation of the art direction, that time deadlines were met, and the final printed products met a consistently high standard.
The posters and web graphics were developed with the overall design style established in their respective proportion, balance and scale. Corresponding e-announcements, e-newsletters and e-forms follow using Adobe InDesign for both digital and print versions.
Special care was given by the California graphic design team to ensure the correct sizing for all email blast artwork is used, allowing the viewer to easily read the announcements while not having to scroll horizontally to view. This was determined by testing the artwork on several of the standard monitor sizes, screen resolutions, and email clients.
All files are created in 300dpi resolution output and converted down as necessary into RGB Adobe 1998 color JPEG format for the digital screen. All digital JPEGS were embedded into the body of the email for digital distribution to all staff.
CONCEPT:
Layout: Each of the 3-series collection was developed independently.
Color: Colorful hues of gold, burnt orange, deep red, and golden brown were used in conjunction with the fall season.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat
Methods/Techniques used: Page architecture, typography, unity, proportion, balance, scale, elements of shape, line, color
ADVERTISING:
Madison Place Advertisement
LISTEN:
To create an advertisement for the local publications announcing a grand opening of a new residential model home. The project was family oriented, so the need to appeal to the family lifestyle was preferred.
PLAN:
To design a captivating advertisement that will stand out on the page. The use of colors, images and typography will play an important role in accomplishing this.
DESIGN:
The graphic design company Urban Geko provided a fun design with circular and curved elements, a huge splash of color, and an engaging photo of a happy boy to encourage the viewers that the residence is kid friendly and move-in ready.
PRODUCTION:
The advertisement was designed by the California graphic design team in Adobe InDesign, and Adobe Photoshop was used to clean up color and the resolution of the images. The focus of the advertisement was a photo of an adorable, freckled boy, which made any viewers heart melt and welcome the idea of looking at the new project. Gender-neutral colors were used and played off of each other with nice contrast. The final design file was checked against the individual newspaper’s specifications and exported without bleeds, as CMYK color, and with press quality resolution PDF settings.
CONCEPT:
Layout: A two-thirds page advertisement was designed with great eye flow for any page placement.
Color: Tones of baby blues and bright orange were used.
Software used: Adobe InDesign, Adobe Acrobat
Methods/Techniques used: Color, shape, balance, contrast, typography.
Solstice Advertisement
LISTEN:
To design an advertisement for the local newspaper showcasing a two-day sales event on behalf of a new residential development.
PLAN:
To design an empowering advertisement that would jump off the page. The use of page architecture, colors and typography would play an important role in accomplishing this.
DESIGN:
A citrus orange color was used by the California graphic design team as the primarily color to highlight the event and pricing. To capture the viewer’s attention and reinforce the two-day sale, a sale tag graphic element was added in the top right hand corner. Text formatting played an important role in highlighting the dates and contact information at a quick glance. The ad finished off with photos of the project to give the viewer some sense of the design of the homes.
PRODUCTION:
The advertisement is created by the graphic design company Urban Geko using Adobe InDesign, and links to the final sales tag illustration from Adobe Illustrator. All photos from the site had been cleaned up in color, size and resolution with Adobe Photoshop. The final file as checked against the individual newspaper’s specifications and exported without bleeds, as CMYK color, and with press quality resolution PDF settings.
CONCEPT:
Layout: Vertical page placement with asymmetrical layout of elements to give the eye interest.
Color: Bright citrus orange was paired with neutral grey to make the ad stand out in the local paper.
Software used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Balance, hierarchy, proximity, space, unity, typography, color
First Hand Couture Editorial
LISTEN:
To design a one-page editorial spread highlighting the artistic creativity of a local artist for the news publication.
PLAN:
With minimal text for the article and one available photo of the artist, the editorial was designed by the LA graphic design team with open white space, creative page architecture and a play on typography.
DESIGN:
A rough organic slant complimented with a symmetrical rigid layout was used for the design. The text wrapped endlessly, encompassing the article, as if it were blocks of color placed down as shaped patterns of letters. The logo was stamped in roughly over the patterns of letters. A thick black border was placed behind photo, giving contrast to the over-saturated, grainy textured image of the artist.
PRODUCTION:
The editorial was created by Los Angeles graphic design company Urban Geko in Adobe InDesign with a link to the artist’s photo in Adobe Photoshop. The photo of the artist was converted to grayscale and a grainy effect was added. The final file was exported in grayscale with press quality resolution PDF settings.
CONCEPT:
Layout: Symmetrical architecture on the centerline
Color: Black and white with shades of grey
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Balance, typography, space, unity, page architecture
BROCHURES:
  
Saddleback Valley Unified District School Catalog
LISTEN:
Develop and design a school catalog that is easy to read, navigate through and could be used as a point of reference. Saddleback Valley offers adult education to the working professional.
PLAN:
The objective was to design a unique school catalog that stood out from its competition, caught the interest of the recipient, and could be easily mailed without modification.
DESIGN:
A full graphic redesign of an outdated catalog was required for the spring edition. Free range was given to design a new, modern, contemporary style piece that appealed to both genders and a wide age range of 20 to 50 years old. The new, sleek design with bold, contrasting colors would change each season and would be the backbone of a new marketing direction for the school.
The 64-page catalog is heavy on text, light on photos, and expensive to print. With this in mind, the catalog design relied on the use of color, typography and graphic elements to support the overall piece.
Contrasting PMS colors of blue and orange were used, with minimal tones due to the newsprint paper stock that it would primarily be printed on once completed. The newsprint stock does not hold color well, therefore the brighter and bolder the color, the more successful the printed piece would be. The cover was printed on #100 gloss text stock, and held 4 over 4 CMYK process color nicely.
Text was laid out by the LA graphic design team using a variety of typography techniques to provide ease of readability and quick reference. The use of title case, upper case and lower case were used in both PMS colors as well as reversed out color. For easy reference, each section was clearly marked with large-formatted title text and placed vertically along the exterior margins. Subtitles were highlighted in blocks of scaled back color and courses were listed in bold to increase contrast.
Page architecture with white space was extremely important in designing a text heavy catalog such as this one. To break up the white space, add design dimension and balance, bright blocks of color were used on the horizontal planes of the top border, paired with square blocks of color at the bottom exterior ends of the pages.
PRODUCTION:
The Saddleback Catalog consisted of 64 pages and was a large project tackled by the graphic design company Urban Geko. Tracking the catalog, supervising staff and delegating tasks were crucial to the final successful delivery of the project. Having regular project meetings with design staff regarding art direction, updating the client on a regular basis with progress reports, and being in close contact with service providers were all mandatory for the success of the campaign. The full catalog mockup was emailed to the client during each of the design stages for review and feedback. This feedback and any revisions given to the Los Angeles graphic design team were incorporated on each delivery of the mockup and resubmitted to the clients for review. This process continued until the full final design had been approved and the final artwork could be prepared for print. All correspondence was done via a single point of contact to ensure correct implementation of art direction, that time deadlines were met, and the final printed product met a consistently high standard.
The catalog was created in Adobe InDesign with all stock photography adjusted in Adobe Photoshop. Vector illustrations were created in Adobe Illustrator. Master pages were set up with main graphic elements in place. The stripped-down copy without any text formatting was imported directly from Microsoft Word and placed within their respective text boxes. Character and paragraph style sheets were set up and applied to the newly imported text. The text was then laid out on each page, massaged, and formatted to fit nicely within the given allotted space. Images and vector illustrations were added to complete the piece.
Spell-check, alignment, color sampling, and resolution were all double-checked prior to final export. A final preflight check was performed, the document was packaged and exported as press quality PDFs with 1/4” bleed, and was submitted for printing. The service bureau required using a customized PDF setting, individual PDFs for each page, and specific file naming systems on the final export.
CONCEPT:
Layout: Clean, modern, simplistic design style for ease of reference.
Color: Two contrasting complimentary PMS colors are used with black.
Specifications: Size: 6”W x 10.25”H, Inside Color: 2 PMS, plus black, Outside Color: 4/4 CMYK, Paper Stock: #100 gloss text for cover + #70 newsprint for inside, Other: trim, fold and saddle stitch
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat
Methods/Techniques used: Typography, page architecture, balance, contrast, unity, color, space, scale, proportion, hierarchy, photo manipulation
 
PJ’s Travel Brochure
LISTEN:
Establish and design a brochure to promote a “travel experience” offered by a local travel agency.
PLAN:
The objective was to design a unique brochure showcasing a travel experience offered by the agency. The brochure could be distributed or mailed, and appealed to customers from various backgrounds, ethnicities, gender, and different travel requests.
DESIGN:
All marketing, branding and design aspects provided by graphic design company Urban Geko included colorful, friendly design paired with bright photographic images and were applied to the brochure piece and exceed the client's expectations. The client requested to have two additional pieces added to the project, so a letterhead and envelope were designed to accompany the brochure. These two pieces reflect the fun, bold design that the brochure was created using.
PRODUCTION:
The brochure was created and laid out using Adobe InDesign, and the stock photography was cleaned up for color and resolution in Adobe Photoshop. An abundance of photographic images placed on Polaroid-style frames were used with minimal text. Upon the brochure approval, the file went through a preflight check and was packaged ensuring that only CMYK color was used and that all images were high resolution. The final design file was exported by the Orange County graphic design team as a press quality PDF with 1/4” bleed and submitted to the printer, with all printer’s marks included (bleed, crop, registration), color bars and page information.
CONCEPT:
Layout: A fun, welcoming cover entices you to look inside, while the inside spread across the 3 panels made it easy for quick viewing.
Color: Blue tones were used to compliment the corporate identity paired with cream for a warm, welcoming introduction.
Size: Tri-fold letter-size design for easy mailing, positioning on pamphlet stands, and distribution at tradeshows.
Typesetting: One font family was used with various styles of text formatting, which results in proper hierarchy and added variety.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Typography, page architecture, balance, contrast, unity, color, space, balance, scale, proportion, hierarchy, photo manipulation
 
Kinvara Tri-fold Brochure
LISTEN:
To create a tri-fold brochure that promotes the feeling of wellbeing and refreshment.
PLAN:
The overall goal of California graphic design firm Urban Geko was to design a piece that was light, airy, sophisticated and elegant. The brochure was to feature a list of services offered within the spa alongside refreshing visual images that represent wellbeing.
DESIGN:
The use of the two primary corporate colors in their various tones of green and bronze set the stage of the piece. The clean lines and modern design were paired with white space, and gave an overall feeling of refreshment. The use of relaxing soft images and a play on typography, made this piece a welcoming addition.
PRODUCTION:
The brochure was designed using Adobe InDesign, with all stock photography manipulated in Adobe Photoshop. All images had been color corrected and sharpened with increased contrast to give an edge of crispness to each photo. The text was imported, character style sheets and paragraph style sheets were applied, and the final text was converted to outlines. The final file submitted by the California graphic design team went through a preflight check and was packaged, then exported as a press quality PDF with 1/4” bleed to be submitted for print. All printer marks are included (bleed, crop, registration), color bars and page information.
CONCEPT:
Layout: Tri-fold body for ease of mailing and consideration of cost.
Color: Color was extracted from the logo itself, bringing in shades of bronze and green tones.
Size: Tri-fold letter-size design for easy mailing, positioning on pamphlet stands, and distribution at tradeshows.
Typesetting: One font family is used with various formatting to ensure proper hierarchy.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Typography, page architecture, balance, contrast, unity, color, space, balance, hierarchy, photo manipulation
MEDIA:
Madison Place Invitation
LISTEN:
To design a formal invitation for a luxurious residential project’s grand opening celebration.
PLAN:
The Los Angeles graphic design team was to provide an uncommon style of invitation with a sleek and modern design. This was accomplished by designing an outer shell invitation with a center gatefold, an insert card nestled inside, and both packaged in a colored envelope.
DESIGN:
A uniquely designed invitation with an air of sophistication was needed on a small budget. A gatefold style invitation was used with the front opening panels to simulate walking through a grand French-door style entrance. This was coupled with a sleek, modern, simplistic and welcoming design style.
PRODUCTION:
The full 5”W x 7”H invitation, insert card, and envelope were designed by a Los Angeles graphic design team in Adobe InDesign. The use of 2 primary colors and repetition in the shape and line styles gave this piece an ultra-sleek look. The #80 card insert card contained all the primary information on the event and was placed inside the gatefold shell. The invitation was printed on #120 gloss cover stock, with trim, score and fold. The front left panel logo of the gatefold was die-cut to extend over the right panel, where a small adhesive was placed to “lock” the invitation in place. It was placed in a cream colored envelope with a black ink return address for the final presentation.
CONCEPT:
Layout: Center gatefold was used to simulate an entranceway and entice viewers to attend the celebration.
Color: Black color was used for elegance and sophistication, paired alongside with creamy browns.
Other: Cream-colored envelopes embrace the invitation for mailing.
Software used: Adobe InDesign, Adobe Acrobat
Methods/Techniques used: Elements of shape, line, size, color, proportion, balance, typography, texture of paper stock
ASM Door Hanger
LISTEN:
To design a standardized door hanger promoting sales and marketing firm’s 401K benefits.
PLAN:
The use of typography, bright colors and layout would ensure that the door hangers capture the viewer’s attention from afar and draw them in to remind them of the upcoming event.
DESIGN:
Urban Geko's LA graphic design team designed and create a multi-colored door panel piece using watermarked 401K typography to reinforce the program. Bright colors were used to attract attention and give the overall piece a cheerful feel. Text was simplified and formatted for easy viewing.
PRODUCTION:
The door hanger was designed by the LA graphic design team in the standard 4.25”W x 11”H door hanger size, to accommodate for easy printing. The use of color blocks, bright colors, and uniquely placed type all helped to reinforce the 401k message. The final file went through a preflight check, was packaged, and printed with 1/4” bleed in CMYK coloring.
CONCEPT:
Layout: Standard door hanger size was used for ease of printing and hanging.
Color: Warm tones were used to add cheerfulness and excitement to the viewing employees.
Other: Door hanger was completed on thick card stock.
Software used: Adobe InDesign, Adobe Acrobat
Methods/Techniques used: Elements of color, repetition, shape, balance, typography
   
Xroads Letter Size Flyer
LISTEN:
To design a flyer to promote a new Labor Management Program that had been developed on behalf of a consulting company.
PLAN:
The flyer was designed with simplicity, modern architecture, easy readability, and needed appeal to their specific audience.
DESIGN:
The use of the 4 corporate colors were introduced, with each flyer release pertaining to one of the primary colors – in this case the blue color. The flyer was text heavy and in order to break apart the text, a two-column layout was used by the Orange County graphic design team and complimented by a wide margin border. Shades of the blue tones and blocks of color were used to highlight main sections. Areas were further defined with graphic color blocks, frame borders and Japanese dotted lines. Corporate branding was further imprinted with the companies logo featured on each page.
PRODUCTION:
The flyer was designed and laid out in Adobe InDesign, with all stock photography cleaned up to ensure correct color in Adobe Photoshop. To keep the flyer design simple, an abundance of white space was used wherever possible and text formatting was heavily relied upon to break up the congestion. The final file submitted by the Orange County graphic design team went through a preflight check, was packaged and checked for color, bleeds, and resolution. A press quality PDF with 1/4” bleed was submitted for print.
CONCEPT:
Layout: Strong cover and back page closure were consistent with the companies branding.
Color: Shades of blue tones were used to highlight, break apart design sections, and add graphic variety to the piece.
Size: Flyer was designed on a standard 11”x17” folded in half for a final size of 8.5”W x 11”H.
Typesetting: One font family was used with various styles of text formatting, which resulted in proper hierarchy and added variety.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Typography, page architecture, balance, contrast, unity, color, space, balance, scale, proportion, hierarchy, photo manipulation
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web design
